Physicians provide general or specialized medical care. There are no major companies dominate the industry. From government payers and insurers to lower costs while improving quality of care, physicians are under pressure. Individual profit depends on the reputation, cost, operational efficiencies, and expertise of the physician and staff. Large practices get advantages in leveraging administrative processes and expensive diagnostic equipment, while small practices provide specialized skills and good customer service and earn profit. Population growth, injury and illness rates, and demographics are key factors in industry demand. Physicians, who are practicing in urban areas, have direct competitors, which is restricted in rural communities. Patient care, appointment scheduling, records management, and insurance processing are some primary works Operations of physician offices do.

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